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How much does a UX audit cost?

A UX audit costs between $500 and $25,000 in 2026, and past €50,000 at the top of the agency market. A junior freelancer’s heuristic review runs $500–$2,000, a senior freelancer’s focused flow audit $3,000–$6,000, a full product audit from an agency $8,000–$18,000. An automated tool subscription is $9–$30 a month. Those figures are from four price guides published in 2026, each named and dated in the table below.

The useful part is what the tables have in common. Every one of them steps straight from a monthly tool subscription to a human charging $500 or more. Nothing is sold between about €150 and €500 — one guide states plainly that below €1,000 you are buying a checklist review. That gap is where the Pro UX Audit sits at €249, and the rest of this page is an honest account of what that does and does not buy you.

Published 2026 prices, cheapest to dearest

Each figure is reproduced in the currency its source quoted. Nothing here is converted — a conversion would be a number nobody published, and it would go stale without anyone noticing.

WhoPriceWhat it isSource
Do it yourself€0Analytics, session recordings and a public heuristics checklist. Costs your time instead of your budget.BTNG.studio
Automated audit tool, subscription$9–$30 / monthEntry-level $9–$15, advanced $20–$30. Continuous, but not a report anyone signs.Orbix Studio
Junior freelancer, heuristic review$500–$2,000A checklist review of a simple product. Quality varies widely.DesignStudio UI/UX
Hybrid: AI pass plus expert review$500–$2,000The cheapest tier with a human name attached to the verdict.Orbix Studio
Productised audit service$1,000–$3,000Fixed scope, fixed price, no discovery call.Orbix Studio
Senior freelancer, focused flow audit$3,000–$6,000One flow, done properly, with benchmarks behind it.DesignStudio UI/UX
Boutique agency$3,000–$12,000Two to four weeks. Suited to a product with real traffic.Groto
UX agency, full product audit$8,000–$18,000The whole product, research included.DesignStudio UI/UX
Full-service agency$12,000–$25,000+Four to eight weeks, workshops and stakeholder sessions.Groto
Large digital agency€10,000–€50,000+Full team. The top of the published market.BTNG.studio
Pro UX Audit€249Fixed price, delivered in 3 business days, with the scoring rules published.This page

Why nothing is sold between €150 and €500

It is not an oversight. A person cannot profitably read your product, write findings and stand behind them for €300 — the hours do not fit. So the market splits: software you rent by the month, or a human you hire by the day. Nobody sells the middle because, done the traditional way, the middle cannot be sold.

The honest objection to filling it comes from one of the sources above: below €1,000 you are paying for a checklist review, not a real audit. That is a fair warning, and it is the right question to ask of anything in this band — including this one. The answer is not a promise that the output is as good as a €5,000 engagement. It is that you can check: the scoring rules, the ceilings on what any score is allowed to claim, what is measured in a real browser and what is not measured at all are published on the example report, down to the arithmetic. A checklist review you cannot inspect and a method you can are not the same purchase, whatever they cost.

What it has to earn back

Every vendor ROI calculator asks you to type in an uplift and then multiplies it by your revenue. The uplift is the vendor’s claim in your handwriting. This one never asks for one. It answers the only question that has an exact answer: how much has to change before the fee is back.

An €249 audit is back as soon as it produces 4.2 extra orders — once, not per month.

On 10,000 visitors that is a conversion rate moving by 0.042 percentage points, from 2% to 2.042%. You are converting about 200 orders a month today.

This is arithmetic, not a forecast. It says what would have to change for the fee to be back — not that it will change, and not by how much. Anyone who tells you the second number is guessing.

What to demand at any price — and what this one does not give you

The checklist below is what the published buyer’s guides say to insist on. Three of the six are answered no here. They are the reason to spend more elsewhere, and they are printed here rather than left for you to find out after paying.

When to spend the $3,000–$25,000 instead

Four cases where the cheap end is the wrong purchase, however good it is.

  1. 1

    You need findings tied to your funnel

    Drop-off percentages per step come from your analytics. Buy an audit that connects to them — that is a $3,000–$12,000 boutique engagement, not a fixed-price report.

  2. 2

    You need someone to watch real users

    Moderated sessions, recordings and interviews are a research project. Nothing automated substitutes for watching a person fail to complete a task.

  3. 3

    The decision is expensive and contested

    If a redesign is being argued over by a room of stakeholders, you are buying facilitation and authority as much as findings. That is what the agency price pays for.

  4. 4

    Regulated, accessibility-critical or high-risk

    Accessibility compliance needs an accessibility audit run by a person against the standard. No score from a captured document is a compliance position.

Find out before you spend anything

The free plan runs 3 audits a month on your own pages, with the same engine and the same published limits. If the report tells you something you did not know, the paid question answers itself.

Free plan: €0 forever. The Pro UX Audit is €249, delivered in 3 business days. See pricing.